In the fast-paced world of digital marketing, it can be easy to get lost in the sea of buzzwords and trends. But if there’s one dynamic duo that’s stood the test of time (and consistently delivers the goods), it’s Google Ads and Social Ads. These two platforms are like the Han and Chewie of the digital marketing galaxy. And in 2023, they are stronger than ever.
Why are Google Ads and Social Ads such a winning combo? Let’s take a look.
Google is the OG of Digital Advertising
Google Ads (formerly Google Adwords) has been around for over two decades (yes, really) and has evolved to meet the ever-changing needs of advertisers. Think of Google as the Millennium Falcon of digital marketing, always reliable and able to outrun the competition.
With Google Ads, businesses can create targeted ads that appear on Google search results pages (SERPs), YouTube, and other websites that are part of the Google Display Network. This means that your ad can reach people actively searching for products or services like yours, making it a highly effective form of advertising.
But Google Ads isn’t just effective – it’s also data-driven. Google provides businesses with detailed analytics that show how their ads are performing, including metrics such as click-through rate, cost per click, and conversion rate. This data allows businesses to make informed decisions about their advertising strategy and optimize their campaigns for maximum results.
Social Media Ads Reach Your Customers Where They Are
Social media platforms like Facebook, Instagram, and Twitter have become staples in our daily lives, with billions of active users worldwide. Social Ads allow businesses to create highly engaging and visually appealing ads that appear in users’ news feeds. These ads can take the form of sponsored posts, stories, and banners, and can be targeted based on demographics such as age, gender, interests, and behavior. This makes Social ads a highly effective way to increase brand awareness and drive engagement with your audience.
Social Ads are also highly visual and engaging, which can help businesses create ads that are more memorable and shareable ads. With features like carousel and video ads, businesses can create immersive experiences that capture users’ attention and drive engagement.
The Force of Paid Traffic
The real magic happens when you combine the strengths of Google Ads and Social Ads. It’s like when Han and Chewie team up with Luke and Leia to take down the Death Star. By using Google Ads to capture users at the moment they’re searching for something related to your business, you can drive high-quality traffic to your website and increase the likelihood of conversion. And by using Social Ads to capture users’ attention as they scroll through their feeds, you can increase brand awareness and drive engagement with your audience. The result? A marketing strategy that’s greater than the sum of its parts. It’s like when the Jedi and the Rebels team up to defeat the Sith and the Empire. Together, they are stronger and more effective.
But wait, there’s more! The data provided by Google Ads and Social Ads can be used to inform and optimize each other. For example, if you find that specific keywords are performing well in your Google Ads campaigns, you can use that information to inform your Social Ads targeting strategy. Similarly, if certain demographics engage more with your Social Ads, you can use that information to inform your Google Ads targeting strategy.
And Let’s Not Forget About Retargeting.
Have you ever visited a website only to see ads for that same website everywhere you go? That’s retargeting in action, and it’s a powerful way to increase conversions. By using retargeting with both Google Ads and Social Ads, you can reach people who have already shown interest in your business and nudge them toward making a purchase.
Let Us Tell You the Odds!
Don’t just take our word for it. Here are some stats that prove The Force of Google Ads and Social Ads in 2023 (and beyond):
- In 2023, global ad spending on social media is projected to reach $269 billion.
- According to Google, businesses using Google Ads generate an average of $2 in revenue for every $1 spent on advertising.
- Facebook is the most popular social media platform for paid advertising, with 93% of marketers using the platform for this purpose. Instagram sits in second place (78%).
- The average click-through rate (CTR) for Google Ads in 2023 is about 5% for search ads and 0.56% for display ads.
- In 2023, the average cost per click (CPC) for Google Ads is $2.69 for search ads and $0.63 for display ads.
- Facebook is the second most popular social media platform for paid advertising, with 91% of marketers using the platform for this purpose.
- The average Facebook Ads CPM (Cost Per 1,000 Views) in 2023 is $14.90.
- The average Facebook Ads CPC (Cost Per click) is $0.44.
- In 2023, mobile ads will account for 75% of total digital ad spending.
- YouTube is the second most popular search engine after Google, and businesses using YouTube ads report an average view rate of 31.9%.
- By 2024, Meta is expected to capture nearly 18% of all U.S. digital ad dollars.
Ultimately, combining Google Ads and Social Ads can help businesses achieve a wide range of marketing goals, from driving website traffic and generating leads to increasing conversions.
TLDR; By using Google Ads to capture users at the moment they’re searching for something related to your business, you can drive high-quality traffic to your website and increase the likelihood of conversion. And by using Social Ads to capture users’ attention as they scroll through their feeds, you can increase brand awareness and drive engagement with your audience. Furthermore, the data provided by Google Ads and Social Ads can be used to inform and optimize each other.
Whether on Google or Social, running paid traffic successfully takes a multi-faceted approach – understanding numbers, having strategies in place, being creative, and having a high level of knowledge of the ad platform. Our innovative process puts your campaigns on a strategic path to ROI. Let us lead you on this epic quest. Want to talk digital advertising with an expert? Drop us a line here.